What do you think this means for your career, getting a record with Travis Scott so early on? ItвЂ™s just all a matter of him being proud of me as an up-and-coming artist. But just from him saying that, it showed that heвЂ™s really invested in what I have going on. He loves my work ethic, so he just wanted to come in and bless me with that. He said, himself, that heвЂ™d just been seeing me do my thing and heвЂ™d been seeing me work hard.

Did you ever have a conversation with him or figure out why he wanted to jump on the record? Even on TikTok, there have been a couple times I got on there just to see what was going on, and IвЂ™m on the front page. There were times I would get on Instagram, just casually, and IвЂ™m seeing me pop up or IвЂ™m seeing challenges. When I saw it IвЂ™m like, вЂњOK, how do they even know this song?вЂќ Like, these are not 22-year-olds who are my age, so IвЂ™m like, вЂњWhatвЂ™s going on?вЂќ But thatвЂ™s what TikTok does, so it was crazy. Those would be the top two that I just never expected. Who has been the most surprising person to reach out or show love since the song took off? He loves my work ethic, so he just wanted to come in and bless me with that.вЂќ вЂњTravis said, himself, that heвЂ™d just been seeing me do my thing and heвЂ™d been seeing me work hard. I felt like that was going to be the one to really take off, but it ended up being вЂњBuss It.вЂќ Whatever happens happens.вЂќ I had higher hopes for вЂњToot ThatвЂќ with Beatking. It was just me saying, вЂњOK, IвЂ™m going to just put this out because you all think itвЂ™s cool. This is whatвЂ™s so crazy about the whole situation. Did you always intend for that to happen?

The song has turned into an empowering anthem for women. I really thought it was going to be the social media platform that was going to get the least drive from it, but itвЂ™s the one thatвЂ™s doing the most. So TikTok was never a part of your marketing strategy? Then I hear вЂBuss It,вЂ™ but I hear on it.вЂќ Tell me what you think.вЂ™ IвЂ™m not knowing what IвЂ™m about to listen to. вЂњI got a phone call, and it was like, вЂYo, IвЂ™m about to send you this song. As she tells it, she found out about the collaboration via a phone call with a team member. In conversation with Complex, Banks reveals that she was just as surprised by the feature as others may be. Now, Banks is doubling down on the hype around her breakout single with a major remix featuring fellow Texas artist Travis Scott. She isnвЂ™t shying away from her newfound popularity, though. The Buss ItВ Challenge calls for participants to show off their makeup and outfit transformations while twerking to BanksвЂ™ single вЂњBuss It.вЂќ Since the challenge began on TikTok, there have been over 5 million videos shared on the platform, including clips from Gabrielle Union, Chloe Bailey, Jordyn Woods, and more.Д«anks tells Complex that she wasnвЂ™t prepared for the response to her single, and didnвЂ™t even factor TikTok into her marketing strategy when she first recorded the song in 2019. Less than a month into the new year, Erica Banks found herself at the center of a viral challenge.

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